Consumer
Software and technology
Accelerating Digital Growth in Home Security for Sector Alarm
March 26 2025
Double digit growth through D2C transformation
How Sector Alarm Replaced a Traditional Sales Model with Scalable Digital Acquisition
Sector Alarm partnered with Singulier to move beyond its legacy door-to-door sales model and build a digital-first growth engine. From vision-setting to execution, the company underwent a full transformation of its commercial model—unlocking new value creation potential in a highly competitive category.
The Business Challenge
As one of Europe’s leading providers of professionally monitored home alarm systems, Sector Alarm had grown through traditional, offline channels—primarily door-to-door sales. With digital players entering the market and customer expectations evolving, the business needed to modernise its go-to-market strategy. Digital maturity was low, highlighting a major opportunity to create value by building a direct-to-consumer digital channel and upgrading its marketing, sales, and user experience foundations.
The Solution
Singulier supported Sector Alarm across all phases of its transformation, delivering a prototype-led, multi-dimensional roadmap to digital acceleration:
Commercial Strategy & Digital Vision
Established a clear commercial ambition and digital vision to replace the legacy sales model. This strategic clarity enabled better decision-making, faster alignment, and stronger talent attraction during a critical growth phase.
Customer Journey & Experience Design
Took a holistic approach to customer journey optimisation, analysing each step of the purchase funnel. This enabled targeted improvements across media execution, lead acquisition, and conversion—including enhanced call handling processes and marketing automation techniques. Key UX enhancements were driven by data analysis and iterative testing to remove friction and increase performance.
Go-to-Market Operating Model
Defined the operating framework for a digital-led go-to-market model. This included planning rollouts in 5–7 countries, aligning media and sales functions, and ensuring consistent execution across digital acquisition, lead nurturing, and conversion tracking.
Organisation & Capability Building
Structured the internal team and governance model required to sustain performance-led digital acquisition. Developed dashboards and end-to-end tracking to strengthen data compliance, decision-making, and reporting visibility. A clear vision and ambition supported early-stage hiring and helped embed executional ownership across functions.
The Results
Double-Digit Revenue Growth
The shift to digital channels, combined with organisational realignment and UX optimisation, contributed to strong commercial performance and faster customer acquisition.
Digital Acquisition Model at Scale
Sector Alarm successfully transitioned from door-to-door sales to a digitally-led growth engine, expanding its direct acquisition footprint across key European markets.
Enabling Digital Acceleration in Portfolio Consumer Services
Singulier helps investors and leadership teams modernise go-to-market strategies and accelerate value creation in digitally underdeveloped sectors. From building D2C capabilities to designing future-proofed customer journeys, we enable consumer services brands to evolve with speed and depth. Our approach combines strategic clarity, operational rigour, and real-world implementation—tailored for complex, multi-market businesses.
About Sector Alarm
Sector Alarm is one of Europe’s leading providers of monitored home security systems, operating across multiple countries with a strong presence in the Nordics and Western Europe. The company offers fully integrated alarm solutions and professional monitoring services for residential customers.
