Maximising Value in Consumer Businesses Through Digital Transformation
Consumer brands are under pressure to grow fast and stay profitable. As digital and AI reshape how people buy and how businesses operate, staying ahead means evolving fast. Singulier helps PE firms and portfolio companies accelerate e-commerce, improve retail performance and build seamless omnichannel experiences through an expertly crafted B2C digital strategy.
Scaling a consumer brand isn’t just about growing fast. It’s about growing smart. Rising customer acquisition costs and disconnected digital ecosystems can slow momentum. Without the right approach, digital transformation could impede true growth. A B2C digital strategy helps introduce AI-driven automation, better use of data, and seamless omnichannel experiences to help brands grow efficiently, profitably, and in ways that truly enhance the customer experience.
Rapid growth shouldn’t come at the cost of efficiency. PE-backed consumer brands need a structured digital strategy to scale profitably and maintain agility in competitive markets.
Leveraging AI and Data for Smarter Customer Engagement
Customer expectations are higher than ever. A unified data strategy, powered by AI and real-time insights, enables brands to strengthen retention and drive higher lifetime value.
Building Seamless E-Commerce, Retail & Fulfilment Operations
Consumers move fluidly between digital and physical channels, expecting speed and convenience. Optimising logistics, inventory management, and checkout experiences ensures brands meet demand without unnecessary costs.
Maximising Marketing Impact & ROI
With rising acquisition costs, brands must be precise in how they engage customers. AI-driven marketing, improved UX, and performance tracking help reduce inefficiencies and boost conversions, resulting to sustainable growth.
Our Expertise
Singulier helps private equity firms and their consumer portfolio companies scale efficiently. We turn data into action, using AI-powered insights and omnichannel marketing to unlock new revenue while improving retention in order to maximise ROI. Our expertise enhances CRM with real-time data, streamlines e-commerce with automation, and makes digital investments work harder through predictive analytics. By embedding foundational data systems and AI automations alongside optimising digital platforms, we ensure every move delivers measurable value that is fully aligned with PE growth strategies
“Singulier felt like an extension of our own team. They not only brought invaluable expertise but also ensured a seamless handover with detailed, well-structured documentation. “
Their hands-on approach and actionable strategies made a real difference. Whether it was adapting our campaign structure to suit the unique needs of our clinics or designing landing pages that better communicated with our customers, they worked collaboratively to align with our business goalsIt was truly a pleasure working with them—they understood our objectives and delivered beyond expectations.”
Amy Miller
CMO
Care Fertility
““I cannot speak highly enough of the value Singulier brought to our partnership with Perrigo. Their digital expertise, brand support, and campaign tracking were instrumental in driving our success, and ability to align with our goals and objectives made the partnership truly valuable.”
Anja Walz
Senior Brand Manager
Perrigo
“Singulier was not only strategic but also highly operational in its recommendations. A key factor in the success of our partnership was that we felt Singulier truly shared our goals, going the extra mile to ensure our success.”
Begoña González-Alemán
CMO
Sector Alarm
“Singulier helped transform the marketing department in our company. Their team had great energy too and they truly cared about what is right for us. If I could go back in time and pick again our partner consultancy for this project I would once more pick Singulier.”
Nicolas Naranjo
Principal (2017-2023) at the time of the project
KKR
“What is unique about Singulier is we had access to one-stop-shop on all digital matters: they have been a true strategic partner starting with Diligence and very early on in the investment, supporting us to identify and prioritize key strategic initiatives.”
Rémi Said
Executive Vice President, Portfolio Team (2014-2022) at the time of the project
Bain Capital
“I’m very happy to have worked with Singulier. It is a strong and reliable partner, particularly for mid-market companies undergoing digital transformation in a setting where a strategic perspective is crucial.”
Stefano Drago
Founding Partner
PAI Partners
Investment funds and recognised companies trust us
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